Neil Williams - FOUNDER

Note: our Legal company name is: Keyword Farm, LLC dba TurnKey Parlor.

The LLC was originally formed in DE and is registered with secretary of state in CA, with main office at 930 Flynn Rd. Unit H, Camarillo, CA 93012

Hello. Neil Williams here. I created TurnKeyParlor.com back in 2008 when I realized that choosing the right ice cream store equipment could be confusing to people who were new to the business.

A little bit about me: During 20+ years in the ice cream business, I co-founded a distribution company with my brothers, owned and operated retail ice cream shops and worked as a national account executive for Dreyer's/Edy's Ice Cream. I've scooped ice cream, driven ice cream truck routes and managed million dollar retail accounts. If you're interested in details, you can read some of these stories on my BLOG

A few MORE Good Reasons to Choose TurnKey Parlor

We are a registered vendor with the federal government, which means we have gone through a rigorous vetting process. We are also in the SBA registry as an approved vendor for small businesses.

We understand the ice cream business. Unlike restaurant supply websites that sell tens of thousands of items, we only carry ice cream related equipment. We don't sell other stuff. We are specialists and are constantly learning about the newest technology and best practices. Tell us what your plan is, and we will recommend what we think would work best. We won't let you dump hard earned money into buying wrong equipment.

FREE information. There is no better place to learn about the business. We offer blog posts, e-mails, audio files and webcasts to help you learn and avoid common mistakes. The willingness to share this knowledge has been rewarded by "students" who go on to become long term customers.

Corporate Clients and Testimonials with Verifiable Contact Information

Check out the testimonials below from customers who have been kind enough to let us list their contact information. Our corporate clients have asked that we do not list contact information, but should you want to formally contact any of these clients, please let us know and we will furnish it upon request.

Verifiable Testimonials

Unlike other dealer websites, you won't see a "- Jim from Ohio" testimonial on TurnKeyParlor.com. We include contact information, so feel free to call any of these customers and see what they say!

"Hi Neil. Love the ice cream cart and sink! Incredible quality thanks!" Ben Bally - Uncle Bob's Homemade Ice Cream, Eureka, IL

Uncle Bob's - Ben Bally

Ben Bally with his Nelson Cart

The Franklin Fountain and Nelson BD12 Dipping Cabinet - The freezer looks and works great! Ah what a relief for my staff! I'm so happy!- Eric Berley (owner) The Franklin Fountain